The benefits of having a responsive and mobile-friendly business website

 

Not only does a mobile-friendly website add convenience for customers, but there are other benefits too. These include enhanced user experience, greater engagement rates, better search ranking, etc. Hence while designing your company’s website, you must ensure that the website is mobile-friendly and responsive irrespective of the smart devices a buyer uses.

 

You can take help from a website design company in Pune, if you don’t have expertise in website building and want some skilled team to peep in this matter.

 

As per Forbes, 82.8% of website traffic comes from mobile phones, and 74% of customers prefer mobile-friendly websites. Now, let’s take a look at some more figures:

 

●        80% of top-rated websites are mobile-friendly

●        80% of smartphone customers avail companies’ services or products through mobile sites and apps that are responsive and easy to navigate.

●        70% of searches made through mobile phones result in online action.

 

Of course, you can’t ignore such promising figures pointing toward the importanceof responsive and mobile-friendly websites.

 

Benefits of responsive and mobile-friendly websites

 

Improve user-experience

Your customers will get an easier way to access your website on the go. Today, mobile is a part of everyone’s life, and most customers are in the habit of accessing the internet through such smart devices. Mobile-friendly websites allow customers to know about your offerings from anywhere. Also, mobile-friendly websites are more user-friendly compared to their desktop version.

 

Get a better ranking in search engines.

Mobile-friendly and responsive websites rank higher on search engines for a few reasons:

1.       More and more customers will search for your website through mobile. They will visit your competitor’s websites if your website is not mobile-friendly.

2.       Mobile websites load faster, and speed is an important factor for better ranking on search engines.

3.       Google or other search engines prefer mobile-friendly websites in their search results.

 

So, if you want your website to rank higher, ensure they are mobile-friendly.

 

No need to develop multiple versions of the website for different platforms

There is no secret that responsive websites will work well on all platforms, and thus, there is no need to create separate desktop and mobile versions; this will save you money and time in maintaining two separate websites.

 

Know more about how to make your website more effective.

 

Attain customer retention

Customers prefer websites that run well on their devices. If your website is responsive enough, it will load quickly on any device, as no one wants the website to take much time to load. A responsive website is easier to navigate and can adjust as per the mobile screen size. Hence, this will allow customers to enjoy the website from their laptop or phone.

 

Remain ahead of competitors who don’t focus on mobile-friendly websites.

While making your company’s website, ensure that features like mobile-friendliness are at the top of your priority list. A good web design company will consider how your website looks on all portable devices, not just on the desktop. This way, you can get traffic from your competitors’ audience, which hasn’t focused on mobile-friendly websites.

 

Buyers are generally quite impatient when waiting for a website to load. Suppose your website is well optimized by considering the factors like responsiveness and mobile-friendliness. In that case, you will gain more traffic, as your website will become ready for the ever-changing internet market.

 

Mobile shoppers are leaping.

Mobile-friendliness becomes even more important when you step into the online shopping arena. Online shoppers have now started to prefer mobile devices while buying online products. Hence for e-commerce companies, it has become essential to enhance mobile experiences so that users can shop and complete their purchases through smartphone.

 

Reduce buyers’ frustration.

You might have visited any website in the past which is not mobile-friendly. You might be on the go, looking for a restaurant menu before dining there. You have to zoom each section of the website to read, and most likely, you click on the wrong link.

 

Believe it; even many mobile users won’t put this much effort. They will straight away look for other restaurants that have easy-to-navigate websites.

 

Wrapping Up!

If you are about to launch a website or re-design the existing one, you must focus on the mobile-friendliness and responsiveness of the website. These two factors can make or break the game for your business. Start your search for an efficient web design company who understands the importance of mobile-friendly and responsive websites and can build a masterpiece for you.